Marketers in Singapore strive for data-driven strategies but face privacy and utilization challenges

Gemma Iso
Mon, 11 Nov 2024 08:24:48 +0000
SGX, data-driven strategies, marketing, Technology

SINGAPORE: In the fast-paced world of digital marketing, data-driven strategies are becoming increasingly crucial for businesses looking to stay competitive. However, a recent study by Yahoo Singapore’s Digital Marketers Pulse, featured by the Singapore Business Review, has highlighted a gap between marketers’ desire for data and their ability to leverage it fully. The survey, which …